Branding / Direction

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No BS, just beauty. Welcome to 30 years of D2C, tech, and the dirty back-end of beauty with some real-talk Gen X wisdom sprinkled in.

Art Theory with a Side of Mustard

This past weekend I was in the Chelsea neighborhood of NYC to check out the Yayoi Kusama exhibit when I stumbled on this lonely hot dog cart. My first thought was "Yay, food!" because if you're familiar with this area you know there isn't a whole lot to nosh on while you take in the exhibits.

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When I looked closer I realized this was not your typical dirty water hot-dog situation at all, but it's own exhibit/project. You can read more about Alexis Dahan's project entitled "We Serve Selected Texts" here and on his website. I sadly didn't stop to really investigate but it looks like the project will be around on Saturday's for a bit longer and I plan to check it out. Be sure to check for the next location and to see more of this cool idea.