Branding / Direction

No BS.

No BS, just beauty. Welcome to 30 years of D2C, tech, and the dirty back-end of beauty with some real-talk Gen X wisdom sprinkled in.

It's been a while...

Seinfeld

Who dis? It's been a while since I've mused on all things from products to art to travel and more. But with 25+ years in the beauty industry (hello, hot flashes and a whole lot of experience!), I'm jumping back in to share my Gen X voice and perspective on all of it. There'll be skincare, but lots more.

Will I use AI to help me write this? F*** yes, I will.

So, here goes... I hope you'll join me until I get my Substack running.

xo

Kari Hansbarger