Branding / Direction



Passionate, creative and insatiable for all things visual, Kari Hansbarger lives in NYC with her partner and is working her way through the best exhibits, restaurants and films she can. Her love of art, history and culture keeps her one step ahead and always looking forward.

Kari specializes in brand development, brand engagement, creative strategy, creative direction, and image development to grow her clients businesses and reach. Kari brings a unique mix of editorial story-telling and 20+ years ecommerce experience with creativity and sensibility. Her vision and complete excitement shows in her dedication and productivity.

She has worked with/and or consulted for top fashion, beauty and lifestyle companies such as Estee Lauder, Kenneth Cole, Decorté Cosmetics, Victoria Secret, John Hardy, Vivre, Trish McEvoy, Liz Claiborne, Intelligent Nutrients, GIELLA Cosmetics, AKMD Skincare, BMW, Burton Snowboards, BodyRoots, Adobe and the American Society of Aesthetic Surgeons.

Kari collaborates with BodyRoots SUP Yoga Retreats in the Azores, Portugal to develop the first SUP Yoga/Fitness Movement program in the Azores that is going into its 4th year. She designed the LiquidRoots Floating Fitness Studio® with JOana Meneses and Sroka Boards.

Kari's work has been featured on Entertainment Tonight, The Today Show, CBS Early Show, People Style Watch, Consumer Reports and awarded Best of the Web from InStyle Magazine. Kari has appeared on CocoPerez and USA Today, and her photos have been featured on She has been awarded 13 Addy's for her work and has lectured at The New School University, Fordham University, LIM College and The Ohio State University.

Kari is currently Director at