No BS, just beauty. Welcome to 30 years of D2C, tech, and the dirty back-end of inspiring customers to buy your stuff with some real-talk Gen X wisdom sprinkled in.
Kari Hansbarger is an award-winning brand strategist with over 25 years of driving brand development, digital growth, and measurable performance. She leverages her deep understanding of market trends to propel businesses forward, driving $30+ million in sales.
As Director of Nue24, a brand incubation and execution studio based in New York City, Kari partners with innovators who want to explore non-traditional approaches to creating and marketing novel brands.
Kari's work has been featured in Forbes, Entertainment Tonight, The Today Show, CBS Early Show, People Style Watch, Consumer Reports, Voque.com, and awarded Best of the Web from InStyle Magazine. She has been awarded 13 Addys for her work and has lectured at The New School University, Fordham University, LIM College, and The Ohio State University