Branding / Direction


Passionate, creative and insatiable for all things visual, Kari Hansbarger lives in NYC with her partner and is working her way through the best exhibits, restaurants and films she can. Her love of fashion, art, history and culture bring a unique view to her work.

Kari specializes in creative/art direction, branding, strategy, image development, content creation, photoshoot development and special projects. Kari brings a unique mix of editorial and ecommerce experience with creativity and sensibility. Her vision and complete excitement shows in her dedication and productivity.

She has worked with/and or consulted for top fashion, beauty and lifestyle companies such as Estee Lauder, Kenneth Cole, Decorté Cosmetics, ONE by Kosé, Victoria Secret, John Hardy, Vivre, Trish McEvoy, Liz Claiborne, Intelligent Nutrients, GIELLA Cosmetics, BMW, Burton Snowboards, Adobe and She has been awarded 13 Addy's for her work and has lectured at The New School University, Fordham University, LIM College and The Ohio State University. 

Kari was involved in the development of the Madison Plus brand, a new concept in size 8+ shopping. Kari's work for the brand was featured on Entertainment Tonight, The Today Show, CBS Early Show, People Style Watch, Real Simple Magazine, Redbook, Consumer Reports, through The Huffington Post, and was awarded Best of Web from InStyle Magazine.

She was Associate Producer for The BookingDance Festival at The Fringe in Edinburgh, Scotland. Responsibilities included development of all visual materials, coordinating intern program, managing social media strategy/execution and assisting producer.

Kari has appeared on CocoPerez and USA Today, and her photos have been featured on